How Chatbots Can Be Used for Lead Generation

All businesses are aware of the importance of healthy lead generation. If effective methods are not put in place then the flow of new potential customers will gradually dry up. The domino effect will impact your earning potential, cash flow, and of course the overall health of your business.

The addition of a Chatbot to your ecommerce website can do wonders to bolster your lead generation without disturbing your current outreach efforts. 

But how do chatbots help a business to generate new customers?

  1. They Help You Know Your Business

Selling your products to your customers can be a difficult proposition if you are not in tune with their needs and interests. Chatbots make this job easier for you, and act as an extension of your backoffice support services.

A chatbot helps you identify the interests, likes, and dislikes of consumers. This can be hugely beneficial for enhancing lead engagement.

With the help of a Chatbot you can conduct surveys, ask questions, and engage directly with a visitor. Through this mechanism you can now gather crucial data of your customers that can help you get deeper insights into what they really want.

Likewise, eCommerce stores also implement Chatbots to improve their direct sales. For instance, if the bot asks a user about their interests and the consumer responds, they can be directed to the pertinent sections of your webpage.

  1. Segmenting your audience

One of the key benefits that Chatbots can bring to your eCommercestore is segmenting your audience effectively. This helps you further refine your lead generation strategy.

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