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Technology is moving forward quickly and trends are changing every 6-7 months. This makes it critical to stay up to date to hone your digital marketing game. With existing social media platforms to explore, we are seeing plenty of technological developments that are so well integrated with these platforms that if used cleverly we can build a cohesive network of digital marketing. Here are 3 of the best practices that some of the digital marketers are making use of in 2021 to enhance their business experience.   Integration of Chatbots Digital marketing companies are investing in conversational marketing in an effort to make business an intimate experience. Thanks to automated technology we can now integrate the business platform with Simulated Assistance. It helps online shoppers and brands connect with each other on a more intimate level making for a pleasant retail experience. Chatbots are the best medium to start with conversational marketing. This is mainly because...

All businesses are aware of the importance of healthy lead generation. If effective methods are not put in place then the flow of new potential customers will gradually dry up. The domino effect will impact your earning potential, cash flow, and of course the overall health of your business. The addition of a Chatbot to your ecommerce website can do wonders to bolster your lead generation without disturbing your current outreach efforts.   But how do chatbots help a business to generate new customers? They Help You Know Your Business Selling your products to your customers can be a difficult proposition if you are not in tune with their needs and interests. Chatbots make this job easier for you, and act as an extension of your backoffice support services . A chatbot helps you identify the interests, likes, and dislikes of consumers. This can be hugely beneficial for enhancing lead engagement. With the help of a Chatbot you can conduct surveys, ask questions, and eng...