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4 eCommerce Trends to Watch Out for in 2021

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The year 2020 has seen a significant shift in the eCommerce industry. COVID-19 has acted as a catalyst in the changing dynamics of eCommerce. Global trends show that retailers are switching to online selling and entrepreneurs are now prioritizing their ecommerce ventures. As ecommerce is an ever-growing industry, we see new trends emerging every year. Let’s explore what 2021 has in store for us. Voice Commerce Will Continue to Grow According to an extensive survey done by Loup ventures, nearly 75% of US households will have smart speakers by 2025. This study signals the growing importance of integrating voice searches into your ecommerce experience. Emerging technologies and sophisticated devices such as Amazon Echo with Alexa and the Google Home with Google Assistant have made quite an impression in the market. People are getting accustomed to voice command functionalities because of their precision and ease of use. Both Google and Amazon are employing regional langu...
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3 Best Digital Marketing Practices in 2021

Technology is moving forward quickly and trends are changing every 6-7 months. This makes it critical to stay up to date to hone your digital marketing game. With existing social media platforms to explore, we are seeing plenty of technological developments that are so well integrated with these platforms that if used cleverly we can build a cohesive network of digital marketing. Here are 3 of the best practices that some of the digital marketers are making use of in 2021 to enhance their business experience.   Integration of Chatbots Digital marketing companies are investing in conversational marketing in an effort to make business an intimate experience. Thanks to automated technology we can now integrate the business platform with Simulated Assistance. It helps online shoppers and brands connect with each other on a more intimate level making for a pleasant retail experience. Chatbots are the best medium to start with conversational marketing. This is mainly because...
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How Chatbots Can Be Used for Lead Generation

All businesses are aware of the importance of healthy lead generation. If effective methods are not put in place then the flow of new potential customers will gradually dry up. The domino effect will impact your earning potential, cash flow, and of course the overall health of your business. The addition of a Chatbot to your ecommerce website can do wonders to bolster your lead generation without disturbing your current outreach efforts.   But how do chatbots help a business to generate new customers? They Help You Know Your Business Selling your products to your customers can be a difficult proposition if you are not in tune with their needs and interests. Chatbots make this job easier for you, and act as an extension of your backoffice support services . A chatbot helps you identify the interests, likes, and dislikes of consumers. This can be hugely beneficial for enhancing lead engagement. With the help of a Chatbot you can conduct surveys, ask questions, and eng...
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7 Clever Tips to Enhance Your Shopify Marketing Strategy

Shopify Marketing Strategy A lot of eCommerce stores are turning their heads to Shopify for store development and management. Magento to shopify migration service has become a part of the trend and rightfully so. The real question is, what should you do once you create your own Shopify store.  Once your Shopify store is successfully set up, your next goal should be creating a plan to reach out to your audience with effective marketing strategies. While there are many ideas out there about how you can shape your digital marketing strategy , it is best to focus your efforts on one market segment as this will yield better results. This article focuses on 7 highly effective strategies to boost your online traffic and sales read more ..
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